“I was inspired by Shannon’s statement in a one-hour training where she said that our mailing list is our most important asset. So true! I decided in that moment to take back my list, transition out of having a team member communicate to my list and to do it myself. From there, I realized that I needed to anchor into new communication strategies that would match the sophistication of my products and brand, while giving my authentic voice the chance to shine. I wanted to look at my programs and courses and figure out the right approach to my marketing that would generate new clients. Shannon is a true pleasure to work with: Clear, insightful thinking, a strategic approach, and tactical suggestions. Nothing pie in the sky, nothing that reeks of formulaic nonsense. We unpacked a strategy that reflects my brand, what I want to do with my business, and how I want to be seen and heard by my clients and practitioners. Since working with Shannon I’ve seen a significant uptick in practitioners joining my program, I’ve seen more people signing up for my courses, and I’m interacting in powerful ways with my list. It’s lovely! When you work with Shannon, be prepared to enjoy marketing. Be prepared to find your best approach to connecting with your potential clients. Be prepared to nurture your leads to closure. You’ll also let go of old stories of how marketing is supposed to be. Shannon will help you land in what’s true and right for you. It’ll be a winning “formula”.

“I hired Shannon to work with me 1-1 on a workshop I was offering that was attracting a lot of people but wasn’t converting to my year-long group program. I was feeling frustrated and not sure what to try next, if I just needed to toss the whole idea out and start over. Shannon not only helped me restructure the workshop to be more effective, she encouraged me to raise the price. We not only sold more of the workshops at the higher price (over 200 people) enrolled, we had a much better show up rate and were super happy with the conversions, adding 12 new peope to our year long group coaching program. This was out best event yet! But wait, it keeps getting better! Today I am sitting down to work on the next workshop that is the same format with a different themse and it is soooo easy! I have Shannon’s brilliant template and notes from our 1-1 work today and it’s cutting my prep time in half. I know this event will be just as positive as the previous one. Thank you Shannon! So grateful for your support and the loving kick in the ass to stop over teaching, raise my rates and still deliver a high quality, high integrity workshop!”